Stationary Package

STATiONARY PACKAGE

-->the printed pieces that a company utilizes for communication purposes

-->when establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently

-->basic: BUSiNESS CARD, LETTERHEAD, and ENVELOPE

-->BUSiNESS CARD

     >an essential part of a stationary design

     >When you hand someone your business card, they will form an immediate opinion about your company

     >does more than tell people hot to find you

     >says something about your company--its mission, its culture, and its goals

     >everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you

     >includes:

           -logo

           -company name

           -employee name

           -title

           -phone number

           -fax number

           -email address

           -company address

           -web address

     >design tips

           -must be 2" x 3.5"

           -horizontal OR vertical orientation

           -check for accuracy

           -check for unity ... continuity among other pieces

           -typical margin is .25" to .125"

-->Letterhead
     >a printed piece of paper used to send letters, memos, etc.
     >typically includes:
           -logo
           -company name
           -company address
           -phone number
           -fax number
           -web address
     >design tips:
           -must be 8.5" x 11" (standard)
           -must be vertical orientation
           -must leave room to write the letter, memo, etc- big empty space in middle
           -check for accuracy
           -check for unity ... continuity among other pieces

-->Envelope

     >the packaging that contains the letter/form when being mailed
     >standard #10
     >typically includes:
           -logo
           -company name
           -company address
     >design tips:
           -must be 9.5" x 4.125"
           -horizontal OR vertical orientation
           -must leave room for recipient's adress and stamp
           -check for accuracy
           -check for unity ... continuity among other piece

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