Research: IN FOCUS PHOTOGRAPHY
COLORS
-tend to be plain colors, not colorful
-tend to be plain colors, not colorful
-a lot of black (shows professionalism)
-white and black + use of negative space
-occasional colors, but they tend to make it playful
-fonts are plain too unless they want to be fun [like the one above]
-Industry trends/competition:
-photographers tend to keep their logos/wordmarks easy and legible.
-it's not all about the appearance, they just want the point across
-photographers aren't trying to attract people through their logos, they attract through their photographs
-the just want a logo that is memorable
-photographers tend to keep their logos/wordmarks easy and legible.
-it's not all about the appearance, they just want the point across
-photographers aren't trying to attract people through their logos, they attract through their photographs
-the just want a logo that is memorable
Inspiration:
I like these two because they incorporate a picture within the text [the cross] or become a text [New Earth form]. I want to imply a camera lens or something into my wordmark as well.
I also just like the simplicity of Benq.
-Visual hierarchy:
go straight into the name, then read photography
-Visual hierarchy:
go straight into the name, then read photography
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