~ More than a computer, requires an understanding of principles of Graphic design
What is the difference between elements and principles?
~ Elements are the things you add to a design and principles tell us how to organize elements.
Name the six (6) elements of design.
~ Line
~ Shape or Form
~ Space
~ Texture
~ Value
~ Color
What can lines aid in, when alone or combined with other lines or shapes?
~ The readability, appearance, and message of a design
Which lines suggest a feeling of rest? Why do you think?
~ Horizontal lines; because they are flat, like the ground
Vertical lines communicate a feeling of what? Why do you think?
~ Loftiness; because they seem to tower over things
What lines suggest a feeling of movement? Why do you think?
~ Diagonal lines; because they seem unstable, in relation to gravity
Soft, shallow curved lines suggest what? Why do you think?
~ Comfort, because they seem smooth and calming
These lines suggest confusion and turbulence? Why do you think?
~ Deep and accute; yes, because they are like violent waves in a storm
What element defines a specific area of space?
~ Shapes
What is the difference between two dimensional shapes and three dimensional shapes?
~ A two dimensional shape has width and height and a three dimensional shape has depth too.
Describe the difference between geometric shapes and organic shapes?
~ Geometrical shapes are structures and often symmetrical shapes; organic shapes are found in nature and are often irrefular and fluid
What are abstract shapes?
~ Shapes that are stylized or simplified versions of natural shapes
Which basic shape projects an attitude of honesty or equality?
~ Square
What do triangles suggest?
~ Action; as well as stability, if it is a pyramid
Circles convey feelings of what?
~ Protection or infinity
Describe positive space and negative space?
~ Positive Space: refers to the object and elements used in a design; the area which contains all of the elements you have added to your design; may include text, graphics, photos, lines, or shapes
~ Negative Space: referes to the shapes around or between those elements and objects; it is also known as white space and it gives a place for the eye to rest, which is needed inorder for the message you are trying to communicate be absorbed; visual cue that there’s a break in the content or the content is finished
What is texture?
~ Refered to the actual surface of a design with the reader actually being able to feel the texture of the paper and materials in the printed design
Incorporating texture into a design can help do what?
~ Give the illusion of texture in a two dimensional design
What is value?
~ The degree of light and dark in a design; the contrast of black and white and all the tones in between; can be used with color as well as black and white; gives objects depth, creating spacial illusions
What is another name for value?
~ Tone
What can the element of color do when incorporated into a design?
~ Conveys moods, can create images, attract attention, and identify objects
